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Tiered Membership System

Phase 1: MVP
Phase 2: Enhanced Features
Phase 3: Advanced Features

The Tiered Membership system provides a structured loyalty program with multiple membership levels, each offering exclusive benefits and privileges.

Phase Availability
  • Core Tier Features: Available in Phase 1 (MVP) - marked with Phase 1
  • Enhanced Features: Available in Phase 2 - marked with Phase 2
  • Advanced Features: Available in Phase 3 - marked with Phase 3

Customer WeChat Mini Program Features​

Phase 1 View Membership Tier​

  • Tier Display
    • Current tier display (e.g., Orange, Silver, Gold, Platinum)
    • Tier benefits and privileges overview
    • Tier badge and name visualization
    • Tier validity period (if time-based)

Phase 1 Tier Progress Tracker​

  • Progress Visualization
    • Progress bar showing points or spend needed to reach next tier
    • "How to upgrade" guide (e.g., "Spend 2,000 Yuan more to reach Gold")
    • History of upgrades/downgrades

Tier Benefits Center​

  • Exclusive Offers
    • Phase 1 View exclusive offers per tier (vouchers, events, gifts)
    • Phase 1 Claim or activate benefits
    • Phase 2 Special birthday rewards or anniversary gifts
    • Phase 2 Early access to sales or product launches

Notifications​

  • Tier Alerts
    • Phase 1 Tier upgrade/downgrade notifications
    • Phase 1 Reminders for tier renewal or expiry
    • Phase 2 Promotions of limited-time tier perks

Admin Web App Features​

Membership Tier Configuration​

  • Tier Definition

    • Phase 2 Define tiers (e.g., Bronze, Silver, Gold, Platinum)
    • Set tier criteria:
      • Phase 1 Total spending thresholds
      • Phase 1 Points accumulated requirements
      • Phase 2 Visit frequency (Note: SBM does not have this feature)
      • Phase 2 Manual assignment (VIP list)

  • Upgrade/Downgrade Rules

    • Phase 2 Configure auto or manual tier changes
    • Phase 2 Define tier duration (e.g., 12 months rolling, calendar year)
    • Phase 2 Set evaluation periods

Tier Benefits Management​

  • Exclusive Offer Assignment
    • Phase 1 Assign exclusive offers to each tier (discounts, gifts, invites)
    • Phase 1 Tier-based access control (e.g., Gold users see special campaigns)
    • Phase 2 Create time-limited or usage-limited perks
    • Phase 2 Link loyalty rewards or point multipliers to tiers

Customer Management​

  • Tier Tracking
    • Phase 1 View each customer's tier and upgrade/downgrade history
    • Phase 1 Manually assign or override tier
    • Phase 2 Filter and export customers by tier
    • Phase 2 Tier-based tagging for segmentation and marketing

Analytics & Reporting​

  • Dashboard Metrics
    • Phase 1 Number of members in each tier
    • Phase 1 Monitor tier transition trends (e.g., upgrade rate)
    • Phase 2 Analyze revenue contribution per tier
    • Phase 2 Track benefit usage rate by tier