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Tiered Membership System

Phase 1: MVP

The Tiered Membership system provides a structured loyalty program with multiple membership levels, each offering exclusive benefits and privileges.

Customer WeChat Mini Program Features​

View Membership Tier​

  • Tier Display
    • Current tier display (e.g., Orange, Silver, Gold, Platinum)
    • Tier benefits and privileges overview
    • Tier badge and name visualization
    • Tier validity period (if time-based)

Tier Progress Tracker​

  • Progress Visualization
    • Progress bar showing points or spend needed to reach next tier
    • "How to upgrade" guide (e.g., "Spend 2,000 Yuan more to reach Gold")
    • History of upgrades/downgrades

Tier Benefits Center​

  • Exclusive Offers
    • View exclusive offers per tier (vouchers, events, gifts)
    • Claim or activate benefits
    • Special birthday rewards or anniversary gifts
    • Early access to sales or product launches

Notifications​

  • Tier Alerts
    • Tier upgrade/downgrade notifications
    • Reminders for tier renewal or expiry
    • Promotions of limited-time tier perks

Admin Web App Features​

Membership Tier Configuration​

  • Tier Definition

    • Define tiers (e.g., Bronze, Silver, Gold, Platinum)
    • Set tier criteria:
      • Total spending thresholds
      • Points accumulated requirements
      • Visit frequency
      • Manual assignment (VIP list)

  • Upgrade/Downgrade Rules

    • Configure auto or manual tier changes
    • Define tier duration (e.g., 12 months rolling, calendar year)
    • Set evaluation periods

Tier Benefits Management​

  • Exclusive Offer Assignment
    • Assign exclusive offers to each tier (discounts, gifts, invites)
    • Tier-based access control (e.g., Gold users see special campaigns)
    • Create time-limited or usage-limited perks
    • Link loyalty rewards or point multipliers to tiers

Customer Management​

  • Tier Tracking
    • View each customer's tier and upgrade/downgrade history
    • Manually assign or override tier
    • Filter and export customers by tier
    • Tier-based tagging for segmentation and marketing

Analytics & Reporting​

  • Dashboard Metrics
    • Number of members in each tier
    • Monitor tier transition trends (e.g., upgrade rate)
    • Analyze revenue contribution per tier
    • Track benefit usage rate by tier

Integration​

  • System Integration
    • Connect with Loyalty Points System
    • Sync tier data with POS, CRM, and campaign engine
    • API to push tier info to 3rd-party systems or reporting tools