Skip to main content

Campaign Management Tools

Phase 1: MVP

The Campaign Management system provides comprehensive tools for creating, managing, and analyzing marketing campaigns across multiple channels.

Customer WeChat Mini Program Features​

Campaign Discovery & Participation​

  • Browse Active Campaigns
    • View seasonal, tier-based, and interest-based campaigns
    • Campaign details:
      • Title, period, benefits, how to join
    • One-tap campaign joining or activation
    • Real-time campaign progress tracking (if goal-based)
    • Earn points, rewards, or badges from participation

Personalized Campaign Feed​

  • Recommended Campaigns
    • Show campaigns recommended based on:
      • Shopping behavior
      • Interests
      • Location or preferred store
      • Membership tier

Voucher & Reward Center​

  • Reward Management
    • View and claim rewards from campaigns
    • Redeem rewards via QR code or in-app barcode
    • Track expiry, usage history, and remaining rewards

Notifications & Engagement​

  • Campaign Alerts
    • Push alerts for new campaign launches
    • Reward eligibility notifications
    • Campaign reminders and updates

Admin Web App Features​

Campaign Builder​

  • Campaign Creation
    • Create and manage campaign types:
      • Promotional offers
      • Challenges
      • Events
      • Referral or social share campaigns
    • Drag-and-drop campaign flow setup (optional)
    • Set start/end date and campaign visibility

Audience Targeting​

  • Target Selection
    • Select participants based on:
      • Segment (e.g., New Customers, Gold Members)
      • Behavior (e.g., spend > 2,000 THB, visited store 3x)
      • Location, tier, interest tags
    • Real-time audience size preview
    • Option to exclude groups (e.g., already received similar campaign)

Content & Asset Management​

  • Campaign Assets
    • Upload campaign banners, creative content, terms & conditions
    • Schedule publication time for each campaign
    • Multi-language support

Reward & Automation Settings​

  • Reward Configuration
    • Define campaign reward types:
      • Points, vouchers, exclusive access, free items
    • Link to loyalty engine or gamification module
    • Setup automation rules:
      • Auto-assign rewards upon completion
      • Auto-trigger follow-up campaigns (e.g., "Thank you" or upsell)

Campaign Tracking & Analytics​

  • Performance Dashboard
    • Campaign reach, engagement, conversion rate
    • Claim/redemption rate for rewards
    • Revenue and ROI impact
    • Drill-down reports by:
      • Channel (WeChat, POS, Email)
      • Segment
      • Location or store
    • Export reports and integrate with BI tools

Campaign Calendar​

  • Calendar View
    • Monthly calendar view of upcoming, ongoing, and past campaigns
    • Filter by store, type, channel
    • Visual status indicators (Active, Scheduled, Ended)

Integration​

  • System Integration
    • Sync campaigns with CRM, POS, Loyalty, Notification Center
    • API access for campaign deployment via external systems
    • Integration with WeChat advertising or offline signage triggers