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Gamification System

Phase 1: MVP (Badges)
Phase 2: Full Gamification (Challenges & Leaderboards)
Phase 3: Advanced Features

The Gamification system enhances customer engagement through badges, challenges, and leaderboards, making the loyalty experience fun and interactive.

Phase Availability
  • Core Features: Available in Phase 1 (MVP) - marked with Phase 1
  • Enhanced Features: Available in Phase 2 - marked with Phase 2
  • Advanced Features: Available in Phase 3 - marked with Phase 3

Customer WeChat Mini Program Features​

Phase 1 Participate in Ongoing Challenges​

  • Challenge Participation
    • Join ongoing challenges:
      • "Visit 5 stores this month"
      • "Spend 1,000 Yuan in 7 days"
    • View challenge details:
      • Objective, progress bar, deadline, reward
    • Join challenge with one tap
    • Real-time progress updates
    • Receive reward (points, badge, voucher) after completion

Phase 1 Leaderboards​

  • Ranking System
    • Weekly/monthly ranking of:
      • Top spenders
      • Most badges earned
      • Most visits or check-ins
    • Display rank, avatar, name/nickname, score
    • Filter by friend circle, city, or category
    • Highlight personal rank in leaderboard

Notifications & Engagement​

  • Push Notifications
    • Phase 2 New challenge available
    • Phase 1 Badge unlocked
    • Phase 2 Rank improved on leaderboard
    • Phase 2 Encourage retry or re-challenge on expiry/failure

Admin Web App Features​

Phase 1 Badge Management​

  • Badge Creation
    • Phase 1 Create and manage badge types (name, icon, rule)
    • Define unlock criteria:
      • Phase 1 User behavior (purchase, visit, feedback)
      • Phase 1 Milestones (e.g., 10th order, 1st referral)
    • Phase 1 Set visibility (public, invite-only, seasonal)
    • Phase 1 Track badge achievement stats

Phase 2 Challenge Management​

  • Challenge Configuration
    • Phase 2 Create recurring or one-time challenges
    • Define challenge rules:
      • Phase 2 Action type (spend, visit, share, refer)
      • Phase 2 Target threshold & time limit
      • Phase 2 Rewards (points, vouchers, badge)
    • Phase 2 Assign to specific segments or tiers
    • Phase 2 Monitor participation & completion rates

Phase 2 Leaderboard Configuration​

  • Leaderboard Setup
    • Phase 2 Define leaderboard categories and logic:
    • Phase 2 Ranking by total spend, visits, badge count
    • Phase 2 Set reset frequency (daily/weekly/monthly)
    • Phase 2 Customize display: nickname, avatar, tier
    • Phase 2 Set privacy controls (public/anonymous)

Phase 2 Gamification Analytics​

  • Engagement Metrics
    • Phase 2 Track engagement metrics:
      • Phase 2 Active users in challenges
      • Phase 2 Badges earned per user
      • Phase 2 Conversion uplift from gamified users
    • Phase 2 Exportable reports by badge/challenge/leaderboard
    • Phase 2 Insights by customer segment and tier

Phase 2 Integration & Automation​

  • System Integration
    • Phase 2 Integrate with CRM, Loyalty, and Campaign Engines
    • Phase 2 Real-time sync of activity logs (purchase, check-in)
    • Phase 2 Trigger auto-badge assignment from events
    • Phase 2 Push notifications via WeChat API or internal system

Phase 3 Advanced Badge Management​

  • Phase 3 Badge Performance Analytics
    • Phase 3 Description for UI Designer: Design analytics interface for badge performance:
      • Analytics Dashboard:
        • Unlock rate metrics with trend charts
        • Engagement impact visualization (how badges affect user behavior)
        • Badge popularity ranking
        • Time-to-unlock analysis
      • Detailed Metrics:
        • Unlock rate by badge type
        • User segments that unlock each badge
        • Badge achievement timeline
        • Correlation with purchase behavior
      • Export & Reporting:
        • Export badge performance data
        • Generate performance reports
        • Schedule automated reports

Phase 3 Advanced Challenge Management​

Phase 3 Advanced Leaderboard Management​

Phase 3 Advanced Gamification Analytics​

  • Phase 3 Predictive Analytics Dashboard
    • Phase 3 Description for UI Designer: Design predictive analytics interface:
      • Forecasting Panels:
        • Churn prediction based on gamification engagement
        • Engagement forecasting charts
        • User lifetime value predictions
      • AI Insights Display:
        • Key insights and recommendations
        • Risk indicators and opportunities
        • Actionable recommendations
      • Model Performance Metrics:
        • Accuracy scores
        • Prediction confidence levels
        • Model version comparison
  • Phase 3 Cohort Analysis Interface
    • Phase 3 Description for UI Designer: Design cohort analysis visualization:
      • Cohort Selection:
        • Define cohort criteria (date range, user attributes)
        • Select cohort size and grouping
      • Cohort Visualization:
        • Heatmap showing engagement over time
        • Retention curves
        • Engagement patterns by cohort
      • Cohort Comparison:
        • Compare multiple cohorts side-by-side
        • Identify trends and patterns
        • Export cohort data

Phase 3 Advanced Integration & Automation​

  • Phase 3 Webhook System Configuration
    • Phase 3 Description for UI Designer: Design webhook management interface:
      • Webhook List:
        • List of all configured webhooks
        • Status indicators (active, failed, paused)
        • Last trigger timestamp
      • Webhook Configuration:
        • Create new webhook with URL and authentication
        • Select events to trigger webhook
        • Configure retry logic and error handling
      • Webhook Testing:
        • Test webhook with sample payload
        • View webhook logs and responses
        • Debug webhook failures