Reward Catalog Management
Phase 1: MVP
The Reward Catalog Management system provides a comprehensive platform for creating, managing, and tracking rewards that customers can redeem with points.
Customer WeChat Mini Program Features
Reward Catalog Browser
- Browse Rewards
- View all available rewards in grid or list format
- Filter by:
- Category (e.g., voucher, product, experience)
- Points required
- Membership tier eligibility
- Sort by newest, lowest points, most popular
Reward Details Page
- Reward Information
- View reward image, title, description
- Points required (and/or cash amount)
- Validity period and usage conditions
- Store or location availability
- Claim or redeem button
Redemption Process
- Redeem Rewards
- Confirm and redeem with one tap
- Generate QR code, voucher code, or coupon
- Show redemption status (used, available, expired)
- Auto-apply in checkout (if integrated with POS/e-comm)
Reward Wallet
- My Rewards
- View all claimed rewards
- Track usage and expiration dates
- Sort by used/unused
- Quick access to active vouchers
Admin Web App Features
Reward Catalog Management
- Reward Creation
- Add/edit/delete reward items
- Set attributes:
- Reward type (e.g., voucher, product, gift card)
- Points required
- Description, media, terms & conditions
- Quantity limits and stock control
- Assign reward to:
- Specific segments or membership tiers
- Stores or locations
- Time windows (start/end dates)
Redemption Rules & Settings
-
Usage Conditions
- Set minimum spend requirements
- Define eligible products
- One-time use or reusable settings
- Online, offline, or both channel support
-
Redemption Channels
- WeChat Mini Program
- In-store via QR/POS
- E-commerce integration
-
Expiry Management
- Auto-expiry settings
- Grace period configuration
Reward Publishing & Visibility
- Visibility Controls
- Control visibility by:
- Tier (e.g., only for Gold members)
- User behavior (e.g., only after completing challenge)
- Schedule publish/unpublish dates
- Featured or promotional flag for top items
- Control visibility by:
Reward Usage & Performance Tracking
- Analytics
- Monitor:
- Claims vs redemptions
- Out-of-stock rewards
- Usage trends by category and customer segment
- Exportable reports:
- Daily/weekly redemption summaries
- High-performing rewards
- Expired/unclaimed rewards
- Monitor:
Inventory & Fulfillment Integration
- Stock Management
- Sync with internal stock system or vendor APIs
- Auto-update availability on reward claim
- Assign fulfillment partner (e.g., voucher issuer, gift supplier)
Tenant Participation Tools
- Tenant Reward Redemption
- Redeem tenant-sponsored rewards using points
- Filter catalog by brand or store
- Show redemption history and status per tenant