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Personalized Promotions

Phase 2 Part 2

The Personalized Promotions system delivers targeted offers to customers based on their profile, behavior, and preferences, maximizing engagement and conversion.

The Personalized Promotions system delivers targeted offers to customers based on their profile, behavior, and preferences, maximizing engagement and conversion.

Customer WeChat Mini Program Features​

Personalized Offer Center​

  • Exclusive Offers
    • Display exclusive offers based on user profile or behavior
    • Filtered by:
      • Interest (e.g., fashion, electronics)
      • Past purchase history
      • Membership tier
      • Location or preferred mall
    • Show offer details: discount, expiry, conditions
    • "Recommended for You" promotions section

Offer Notifications​

  • Real-Time Push Notifications
    • Birthday surprise offers
    • "We miss you" comeback promotions
    • Event-based reminders (e.g., Valentine's sale)
    • Personalized deal alerts

Claim & Use Offers​

  • Redemption Process
    • Tap to claim or save coupon to wallet
    • QR code or voucher code for in-store redemption
    • Apply offer directly in WeChat Mini checkout
    • Show usage rules and redemption history

Gamified Promotions​

  • Interactive Promotions
    • Spin the wheel, scratch card, or daily draw with personalized prizes
    • Bonus offers triggered by completing specific actions (challenges, spending goals)

Admin Web App Features​

Promotion Management​

  • Promotion Types
    • Create various promotion types:
      • Percentage discount
      • Fixed Yuan discount
      • Free gift
      • Buy One Get One (BOGO)
    • Set targeting rules:
      • Based on segment, behavior, tier, gender, birthday, store visited
    • Set limitations:
      • Quantity limits
      • Usage per customer
      • Time window restrictions
    • Assign unique or shareable voucher codes

Personalization Engine​

  • AI-Based Recommendations
    • Suggest promotions based on:
      • Past purchase history
      • Interest tags
      • Click history
    • Manual rule-based targeting (e.g., "Gold Tier + Male + Fashion Interest")

Integration​

  • System Integration
    • Sync promotions with POS and E-Commerce
    • Connect to loyalty system (points + promo)
    • Integrate with notification engine (WeChat push, email, in-app)

Promotion Tagging & Behavioral Learning​

  • Tagging System

    • Tag promotions manually or automatically with:
      • Category tags (e.g., Food, Fashion, Entertainment)
      • Behavioral tags (e.g., High CTR, Low Redemption)
      • Target audience tags (e.g., First-time shoppers, Gold Members)

  • Behavioral Learning

    • Analyze customer behavior across all channels
    • Generate interest profiles:
      • Brand affinity (e.g., prefers Uniqlo, Muji)
      • Format preference (e.g., banner, carousel, QR promo)
      • Promotion type sensitivity (e.g., % discount vs free gift)
    • Continuously update tags and interest scores

  • Real-Time Personalization

    • Match promotions to user profiles using AI-driven recommendations
    • Rule-based personalization (e.g., show food promos during lunch hours)
    • Dynamically reorder or swap promotions based on live behavior