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Push Notifications & Alerts

Phase 1: MVP

The Push Notifications system enables targeted, timely communication with customers across multiple channels to drive engagement and retention.

The Push Notifications system enables targeted, timely communication with customers across multiple channels to drive engagement and retention.

Customer WeChat Mini Program Features​

Types of Push Notifications​

  • Transaction Alerts

    • Points earned/redeemed notifications
    • Reward claimed or expired alerts
    • Purchase confirmation messages

  • Campaign & Promotion Alerts

    • New personalized offer notifications
    • Campaign reminder or update alerts
    • Time-limited deal alerts

  • Membership & Loyalty Notifications

    • Tier upgrade/downgrade notifications
    • Badge unlocked alerts
    • Challenge progress or completion notifications

  • Event Reminders

    • Booking or event confirmation
    • Upcoming appointments or registrations

  • Inactivity or Win-Back Alerts

    • "We miss you" offers
    • Reactivation prompts

Notification Center​

  • In-App Inbox
    • View notification history
    • Filter by category (offers, loyalty, updates)
    • Mark notifications as read/unread

Settings & Preferences​

  • Notification Controls
    • Opt-in/out for specific notification types
    • Choose preferred notification channels (WeChat push, SMS, email)
    • Set quiet hours or Do Not Disturb mode

Admin Web App Features​

Notification Management​

  • Create Notifications
    • Create push notifications (title, body, image, CTA)
    • Select delivery channel:
      • WeChat Official Account
      • WeChat Mini Program Template Message
      • In-app alert
      • SMS or Email (if integrated)
    • Schedule notifications:
      • Immediate or future send
      • Recurring schedules (daily, weekly)
    • Personalize content using dynamic tags:
      • Customer name, tier, points, store location

Audience Targeting​

  • Target Selection
    • Target users by:
      • Segment, tier, behavior, interests
      • Campaign participation
      • Location or preferred store
    • Preview audience size before sending

Automation & Triggers​

  • Event-Based Triggers

    • Purchase completed
    • Tier changed
    • Campaign joined
    • Points expired soon

  • Time-Based Triggers

    • Birthday or anniversary
    • Inactivity for X days
    • Weekly summary

  • Workflow Integration

    • Link to automation workflows (CRM journey, challenge flow)

Analytics & Logs​

  • Performance Tracking
    • Track delivery status (sent, delivered, failed)
    • Open rate and click-through rate
    • Conversion tracking (e.g., promo claimed after click)
    • Resend or follow-up options for unopened messages

Compliance & Controls​

  • Access Control
    • Role-based permission for message sending
    • Opt-out list management
    • Message audit logs and history