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Real-Time Analytics Dashboard

Phase 2 Part 2 (Basic Analytics)
Phase 3 (Advanced Analytics)

The Real-Time Analytics Dashboard provides comprehensive insights into customer activity, sales, loyalty engagement, and marketing campaign performance.

Phase Availability
  • Basic Analytics & Reporting: Available in Phase 2 Part 2
  • Advanced Analytics Dashboards: Available in Phase 3

The Real-Time Analytics Dashboard provides comprehensive insights into customer activity, sales, loyalty engagement, and marketing campaign performance.

Admin Web App - Real-Time Analytics Dashboard​

Dashboard Overview Panels​

Customer Activity​

  • Activity Metrics
    • Active users now / today
    • New registrations
    • Check-ins or visits (online/offline)
    • Customer journey drop-off points

Sales & Transactions​

  • Sales Metrics
    • Total sales today / this week
    • Average basket size
    • Sales by store / category / location
    • Transaction trends (hourly/daily)

Loyalty & Engagement​

  • Engagement Metrics
    • Points earned/redeemed today
    • Top rewards redeemed
    • Active challenges / badges issued
    • Campaign conversions (click → claim → redeem)

Marketing Campaigns​

  • Campaign Performance
    • Live campaign performance (CTR, participation)
    • Top-performing segments
    • Coupon usage / redemption rate
    • Referrals or viral actions triggered

Segment & Filter Options​

  • Time Range Selector

    • Today, 7 Days, 30 Days, Custom range

  • Filter Options

    • Customer segment (Tier, age group, interest)
    • Campaign name
    • Location or store
    • Device type (WeChat, Web, POS)

Visualization Components​

  • Interactive Charts

    • Line charts for trends
    • Bar charts for comparisons
    • Pie charts for distributions
    • Heatmaps for patterns

  • Advanced Visualizations

    • Geo-mapping for customer location insights
    • Funnel visual (e.g., "Visited → Joined → Purchased")
    • Leaderboards (e.g., Top customers, Top stores)

Export & Integration​

  • Reporting
    • Export reports (PDF, CSV, XLS)
    • Schedule automated daily/weekly reports
    • API access to stream real-time metrics to BI or CDP platforms
    • Sync with POS, WeChat, Loyalty Engine, Campaign Engine

Permissions & Access Control​

  • Role-Based Access
    • Admin, Marketing, Tenant Partner roles
    • Granular control of which data each role can see/edit
    • Logs of dashboard access and report downloads